Influence of Social Media Interactions on Vaccination Intention in India: An Application of the Stimulus-Organism-Behavior-Consequence Framework

The role of social media has been momentous in COVID-19 vaccine discussions. This study explores the impact of social media interactions on vaccination intention by employing the Stimulus-Organism-Behavior-Consequence theory. We empirically test the proposed framework by surveying 298 social media h...

Full description

Saved in:
Bibliographic Details
Published inInternational journal of human-computer interaction Vol. 39; no. 15; pp. 3084 - 3095
Main Authors Wu, Cedric Hsi-Jui, Guttena, Revanth Kumar, Atmaja, Ferry Tema
Format Journal Article
LanguageEnglish
Published Norwood Taylor & Francis 14.09.2023
Lawrence Erlbaum Associates, Inc
Subjects
Digital media
Human relations
Social networks
Vaccines
Online AccessGet full text

Cover

More Information
Summary:The role of social media has been momentous in COVID-19 vaccine discussions. This study explores the impact of social media interactions on vaccination intention by employing the Stimulus-Organism-Behavior-Consequence theory. We empirically test the proposed framework by surveying 298 social media health group members from India. The study's findings reveal the positive influence of human-to-human interaction on social support and vaccine information exchange and human-to-information interaction on vaccine information exchange. Further, both social support and vaccine information exchange positively influence value co-creation, enhancing vaccination intention. We also test the moderating effect of perceived vaccine efficacy, which adds novelty to this study. This research may be a frontrunner to empirically study vaccination intention in the social media context, an emerging reality. This study's results have meaningful implications for scholars, healthcare practitioners, social media platforms, and governments promoting vaccination.
ISSN:1044-7318
1532-7590
1044-7318
DOI:10.1080/10447318.2022.2092952