Evaluation of the impact of the tourism nation promotion project on inbound tourists in Japan: a difference-in-differences approach

This study quantitatively evaluates the impact of the Tourism Nation Promotion Project on tourism demand. Data were obtained from Japan Tourism Agency's quarterly survey from 2010Q2 to 2015Q4. Cox and zero-truncated negative binomial models and difference-in-differences approach were applied to...

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Bibliographic Details
Published inAsia Pacific journal of tourism research Vol. 24; no. 1; pp. 31 - 55
Main Authors Chi, Pei-Yu, Chang, Tsaiyu, Takahashi, Daisuke, Chang, Kuo-I
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.01.2019
Taylor & Francis Ltd
Subjects
Asia Pacific
Cox proportional hazard model
Expenditures
Japan
Tourism
tourism demand
tourism marketing
tourism nation promotion
zero-truncated negative binomial model
Japan
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Summary:This study quantitatively evaluates the impact of the Tourism Nation Promotion Project on tourism demand. Data were obtained from Japan Tourism Agency's quarterly survey from 2010Q2 to 2015Q4. Cox and zero-truncated negative binomial models and difference-in-differences approach were applied to analyze tourism demand and the project's impact on inbound tourists' length of stay and expenditure in Japan. Empirical results showed a positive and significant average treatment effect on length of stay and expenditure for tourists from Australia, China, Russia, and Thailand. These findings indicate that the Japanese government should use differentiated strategies considering different nationalities' characteristics to attract foreign tourists.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2018.1541184