Factors Influencing Purchasing Intention of Smartphone among University Students

Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. The expansion of mobile communication technology e.g. wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading as a...

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Bibliographic Details
Published inProcedia economics and finance Vol. 37; pp. 245 - 253
Main Authors Rahim, Azira, Safin, Siti Zaharah, Kheng, Law Kuan, Abas, Nurliyana, Ali, Siti Meriam
Format Journal Article
LanguageEnglish
Published Elsevier B.V 2016
Subjects
Brand Name
Product Features
Product Sacrifice
Purchasing Intention
Social Influence
Purchasing Intention
Brand Name
Social Influence
Product Features
Product Sacrifice
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Summary:Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. The expansion of mobile communication technology e.g. wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading as a result of consumers’ changing needs and preferences. Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students. The result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention.
ISSN:2212-5671
2212-5671
DOI:10.1016/S2212-5671(16)30121-6