The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations

In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to pr...

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Bibliographic Details
Published inJournal of public policy & marketing Vol. 16; no. 2; pp. 256 - 269
Main Authors Keller, Scott B., Landry, Mike, Olson, Jeanne, Velliquette, Anne M., Burton, Scot, Andrews, J. Craig
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.10.1997
SAGE PUBLICATIONS, INC
Subjects
Calories
Cholesterol
Cholesterols
Consumer behavior
Consumer motivation
Consumer research
Consumers
Decision making
Descriptive labeling
Federal regulation
Food labeling
Food products
Marketing
Nutrients
Nutrition
Nutrition research
Nutritional value
Packaging
Perceptions
Purchase intention
Sodium
Studies
United States > US
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Summary:In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of manufacturer credibility. Given the availability of nutrient levels in the Nutrition Facts panel on the back of the mock package, nutrition claims on the front of the package generally did not affect positively consumers' overall product and purchase intention evaluations. The authors discuss some implications of these findings, suggestions for further research, and study limitations.
ISSN:0743-9156
1547-7207
DOI:10.1177/074391569701600206