An Explication of Visual Enactment in Advanced Style: Fashioning a Challenge to the Ideology of Old Age

In this essay, we use the outfits of Advanced Style and their challenge to the ideology of old age to theorize the rhetorical strategy of visual enactment. We propose that visual enactment involves four key elements-visibility, individuality, syncreticity, and futurity. Visibility makes an issue sal...

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Bibliographic Details
Published inWestern journal of communication Vol. 84; no. 2; pp. 123 - 147
Main Authors Foss, Karen A., Foss, Sonja K.
Format Journal Article
LanguageEnglish
Published Salt Lake City Routledge 14.03.2020
Taylor & Francis Ltd
Subjects
Advanced Style
Enactment
Ideology
Old Age
Older people
Rhetoric
Visual media
Visual Rhetoric
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Summary:In this essay, we use the outfits of Advanced Style and their challenge to the ideology of old age to theorize the rhetorical strategy of visual enactment. We propose that visual enactment involves four key elements-visibility, individuality, syncreticity, and futurity. Visibility makes an issue salient, individuality breaks apart an established category, syncreticity integrates disparate elements to create a new ideology, and futurity involves the anticipation of a new kind of future. Application of this theory to other discursive and nondiscursive artifacts will reveal the extent to which these features characterize enactment generally.
ISSN:1057-0314
1745-1027
DOI:10.1080/10570314.2019.1658892