COVID: a pandemic of metaphor

Arriving in the U.S. in early 2020, COVID-19 is called "the deadliest pandemic since the 1918 flu." Mitigation measures include masks and vaccinations, but many resist and demonstrate against them. The unvaccinated continue to harbor the virus; they now form the largest group of COVID pati...

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Bibliographic Details
Published inCommunication and critical/cultural studies Vol. 19; no. 1; pp. 8 - 14
Main Author Treichler, Paula A.
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.01.2022
Taylor & Francis Ltd
Subjects
conspiracy
COVID
COVID-19
Cultural studies
Culture
disinformation
language
Metaphor
Pandemics
Viruses
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Summary:Arriving in the U.S. in early 2020, COVID-19 is called "the deadliest pandemic since the 1918 flu." Mitigation measures include masks and vaccinations, but many resist and demonstrate against them. The unvaccinated continue to harbor the virus; they now form the largest group of COVID patients in hospitals, enabling the virus to continue to spread. Diverse conservative and far-right sources push conspiracy theories and other disinformation that fuel resistance to mitigation, claiming in some cases that the pandemic is a hoax. COVID metaphors themselves, however, suggest lines of counter-argument and ways to potentially shift their meanings and consequences.
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ISSN:1479-1420
1479-4233
DOI:10.1080/14791420.2021.2020860