Analysis of push and pull factors in food travel motivation

With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food tourists and their preferred destination attributes by adopting the push-pull framework. A survey was conducted via online networks of 'foo...

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Bibliographic Details
Published inCurrent issues in tourism Vol. 23; no. 5; pp. 572 - 586
Main Authors Su, Diep Ngoc, Johnson, Lester W., O'Mahony, Barry
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 03.03.2020
Taylor & Francis Ltd
Subjects
Culinary tourism
Food
Food tourism
foodies
Motivation
pull factors
push factors
Tourism
Tourists
Traditional foods
Travel
travel motivation
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Summary:With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food tourists and their preferred destination attributes by adopting the push-pull framework. A survey was conducted via online networks of 'foodies' yielding 335 valid responses. Results of exploratory factor analyses and measurement model evaluations indicated three push factors: taste of food, socialization and cultural experiences; and three pull factors: core food-tourism appeals, traditional food appeals and local destination appeals. The results contribute to our understanding of food travel motivation from both a tourist and a destination perspective. Practical managerial implications for Destination Management Organizations (DMOs) are also provided.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2018.1553152