Mediating the Effects of Natural Disasters on Travel Intention

Emotional correlates of affective reactions towards a natural disaster and their influence on future travel intention to seaside destinations were explored using the PAD (Pleasure-Arousal-Dominance) Emotion Model. The results from a structural equation modeling process support the proposition that a...

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Bibliographic Details
Published inJournal of travel & tourism marketing Vol. 23; no. 2-4; pp. 29 - 43
Main Authors Lehto, Xinran, Douglas, Alecia C., Park, Jungkun
Format Journal Article
LanguageEnglish
Published Binghamton Taylor & Francis Group 01.01.2008
Taylor & Francis LLC
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Summary:Emotional correlates of affective reactions towards a natural disaster and their influence on future travel intention to seaside destinations were explored using the PAD (Pleasure-Arousal-Dominance) Emotion Model. The results from a structural equation modeling process support the proposition that a natural disaster influences significantly the affective responses to the emotional states of pleasure, arousal and dominance. The PAD affect changes in return impact to varying degrees the intentions of a traveler to visit a seaside destination. The pleasure domain is found to exert the strongest impact on intention. Practical implications for tourism recovery are elaborated.
ISSN:1054-8408
1540-7306
DOI:10.1300/J073v23n02_03