Review of the Economics and the Marketing of the Pomegranate Industry in Turkey

• Published in: Acta horticulturae no. 1089; pp. 221 - 228
• Main Authors: Isik Ozguven, A, Gultekin, U, Gozlekci, S, Yilmaz, I, Yilmaz, C, Kucuk, E, Imrak, B, Korkmaz, C
• Format: Journal Article
• Language: English
• Published: International Society for Horticultural Science 01.01.2015
• Subjects: business enterprises; crops; exports; fruits; juice industry; pomegranates; raw fruit; statistics; trees; vegetables; Turkey (country)
• ISSN: 0567-7572
• DOI: 10.17660/ActaHortic.2015.1089.27

Turkey is one of the most important agricultural countries in the word, being endowed with a wide range of ecological conditions. Therefore, many species of fruits and vegetables are produced in Turkey. Pomegranate is widely distributed in the Mediterranean and Aegean regions of Turkey, even if its world-wide trade is still limited. According to the latest numbers of TurkStat statistics, it is obvious that pomegranate is one of the promising crops in Turkey. Total planted area of pomegranates is rising very fast and the number of bearing and non-bearing trees reached to around 16 million in 2012. Total production increased from 60.000 to 315.000 tons starting from the year 2000 to 2012, and the country is one of the world’s important pomegranate export countries. In addition to this, degree of pomegranate self-sufficiency is about 150% in Turkey. Since Turkish domestic market in fresh fruit and the juice industry are increasing and there is steady growth of consumption, pomegranate can be considered one of the leading agro-industrial crops in the near future in Turkey. There are more than 40 brands of about 37 producer companies (17 of them are dealing with pomegranates) in the country. Fruit processed in the Turkish juice industry is about 983.000 tons in total (pomegranates is 118.000 tons) in 2011.