Ethical Dimensions of Advertising Executions

• Published in: Journal of business ethics Vol. 17; no. 7; pp. 805 - 815
• Main Authors: Nebenzahl, Israel D., Jaffe, Eugene D.
• Format: Journal Article
• Language: English
• Published: Dordrecht Kluwer Academic Publishers 01.05.1998; D. Reidel Pub. Co; Springer Nature B.V
• Subjects: Advertising; Advertising campaigns; Advertising research; Audiences; Business ethics; Consumers; Corporate sponsorship; Deception; Deceptive advertising; Desire; Editorials; Ethics; False advertising; Market entry; Marketing; Marketing ethics; Perceptions; Privacy; Product placement; Right to know; Studies; Subliminal advertising; Television advertising; Television commercials

This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future res...