Ethical Dimensions of Advertising Executions

This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future res...

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Bibliographic Details
Published inJournal of business ethics Vol. 17; no. 7; pp. 805 - 815
Main Authors Nebenzahl, Israel D., Jaffe, Eugene D.
Format Journal Article
LanguageEnglish
Published Dordrecht Kluwer Academic Publishers 01.05.1998
D. Reidel Pub. Co
Springer Nature B.V
Subjects
Advertising
Advertising campaigns
Advertising research
Audiences
Business ethics
Consumers
Corporate sponsorship
Deception
Deceptive advertising
Desire
Editorials
Ethics
False advertising
Market entry
Marketing
Marketing ethics
Perceptions
Privacy
Product placement
Right to know
Studies
Subliminal advertising
Television advertising
Television commercials
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Summary:This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
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ISSN:0167-4544
1573-0697
DOI:10.1023/a:1005850812845