Not streaming near you: FilmStruck's failure and the demise of the cinema-specific model

• Published in: Popular communication Vol. 20; no. 1; pp. 60 - 76
• Main Author: Major, Anne
• Format: Journal Article
• Language: English
• Published: Philadelphia Routledge 02.01.2022; Routledge, Taylor & Francis Group
• Subjects: Criteria; criterion collection; curation; digital distribution; FilmStruck; media industries; Motion pictures; platforms; specialty cinema; Streaming; Streaming media; Turner Classic Movies
• ISSN: 1540-5702; 1540-5710
• DOI: 10.1080/15405702.2021.1919679

This article charts the rise and fall of FilmStruck - Turner Classic Movies (TCM) and Criterion Collection's cinema-specific streaming service. Despite its premier specialty film catalog (e.g., art-house, international, independent, and classic cinema) and loyal fans, WarnerMedia shuttered the service in 2018 - after two years in business. This article argues that FilmStruck's demise revealed the limitations of cinema-specific models and the precarious status of specialty cinema in the streaming sector. Specifically, this article analyzes FilmStruck's curation in relation to TCM and Criterion Collection's respective cable programming and physical media practices. Doing so reveals that FilmStruck's founders and professionals endeavored to reconfigure specialty cinema's meanings and reaffirm the values of film-oriented practices in the streaming context. Ultimately, by historically situating FilmStruck's trajectory and strategies within larger institutional contexts, this article illuminates modest, yet nonetheless important struggles over business models, cultural value, media specificity, and professional identities in the tumultuous 2010s-era streaming landscape.