Does e-shopping increase walking time willingness to reach in-store locations? Exploring the spatial effects
The studies analyzing the relationships between e-shopping and transport mostly ignore the effects in active mobility. This paper complements current research by studying how e-shopping affects individual walking time willingness to reach daily and non-daily retail opportunities, taking the city of...
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Published in | Transportation planning and technology Vol. 46; no. 6; pp. 729 - 753 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Abingdon
Routledge
18.08.2023
Taylor & Francis Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | The studies analyzing the relationships between e-shopping and transport mostly ignore the effects in active mobility. This paper complements current research by studying how e-shopping affects individual walking time willingness to reach daily and non-daily retail opportunities, taking the city of Zaragoza, Spain as a case study. First, a questionnaire is administered, followed by a generalised ordered logit regression model analysis. Then, a gravity-based model is used to compare present walking accessibility levels to retail with an exploratory 2030 scenario based on the regression results. The results indicate a positive association between the frequency of e-shopping and the individual time willingness to reach daily and non-daily retail on foot. They also show that high-educated people tend to have lower time-willingness to reach both types of retail. For non-daily retail, women shopping online are more likely to spend more time on walking, while having children under 12 years old and having a car are negatively associated with walking time-willingness. The exploratory 2030 scenario shows a relevant increase of walking accessibility to daily and non-daily retail. The paper closes with a discussion on how the obtained findings can provide guidelines to improve policies that promote walking and active lifestyles. |
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ISSN: | 0308-1060 1029-0354 |
DOI: | 10.1080/03081060.2023.2229309 |