The Impact of Multimedia Video Marketing on Consumer Psychology and Behavior

The in-depth development of the multimedia era has caused network video marketing to gradually penetrate into social production and daily life, and the network self-media platform has also played its own advantageous hand and established links in the creation of a new network video marketing model,...

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Bibliographic Details
Published inMobile information systems Vol. 2022; pp. 1 - 8
Main Authors Han, Yujia, Kim, Hyung-gon, Lan, Tian
Format Journal Article
LanguageEnglish
Published Amsterdam Hindawi 10.08.2022
Hindawi Limited
Subjects
Advertising
Audiences
Consumers
Corporate image
Culture
Drama
Impact analysis
Information dissemination
Internet
Market strategy
Marketing
Multimedia
Psychology
Sustainable development
Video industry
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Summary:The in-depth development of the multimedia era has caused network video marketing to gradually penetrate into social production and daily life, and the network self-media platform has also played its own advantageous hand and established links in the creation of a new network video marketing model, highlighting the important role of the network self-media platform. To this end, this article analyzes the current situation of video marketing in the multimedia era and combines a variety of marketing tools such as trends, implantation, and emotions to optimize the transformation in promotion by analyzing new marketing strategies while promoting sustainable development of enterprises. On this basis, this article explores and analyzes the impact of video marketing on consumer psychology and behavior in the multimedia era.
ISSN:1574-017X
1875-905X
DOI:10.1155/2022/5778025