Foresight for debate: Reflections on an experience in conceptual design

• Published in: Futures : the journal of policy, planning and futures studies Vol. 86; pp. 154 - 165
• Main Authors: Rijkens–Klomp, Nicole, Baerten, Nik, Rossi, Daniel
• Format: Journal Article
• Language: English
• Published: Oxford Elsevier Ltd 01.02.2017; Elsevier Science Ltd
• Subjects: Conceptual art; Conceptual design; Design; Design thinking; Forecasting techniques; Foresight; Future studies; Storytelling; Studies; Belgium; Conceptual design; Design thinking; Storytelling; Future studies; Foresight
• ISSN: 0016-3287; 1873-6378
• DOI: 10.1016/j.futures.2016.11.008

•The use of conceptual design approaches and methods in a foresight related practice is promising.•The Man & Interior case study was a unique foresight and design experiment: future concepts, services and products were shown in a trade fair setting as if they were already existing and available.•From a scientific point of view much is still to be learned and more disciplines merit to be involved when it comes to shaping and studying the effects of immersive future experiences.•More detailed guidelines are needed for the use of conceptual design approaches and methods, taking into account that there is no one formula, making it as much an art as a craft, before anything. Among the various reasons to engage in foresight activities, one encountered often is to stimulate dialogue on imminent issues and inspire innovations aimed at the challenges they bring along. The authors' studio, Pantopicon, was asked to carry out a (near future) foresight desk study investigating the changing role between people and their home/office interiors. Furthermore they were asked to render tangible the challenges brought forward by this study and create a thought-provoking experience for an audience of professionals and general visitors within the context of a trade fair (i.e. the Biennale Interieur in Kortrijk, Belgium). The article will zoom in on the particular way in which this challenge was taken up, i.e. by creating an immersive experience embodying imminent future changes by means of five fair booths. Each represented a fictitious company with products or services aimed at new needs, opportunities and abilities emerging from changes in the relationship between people and their home interiors. This article describes the follow-up approach, the results obtained and reflects upon a series of key learnings following from the experience in particular and the role and value of conceptual design in enhancing the experience factor in foresight in general. Hence, we aim to illustrate how an immersive conceptual design approach can be used in an applied foresight context and how it raises new questions and opportunities for both research and applied contexts. Through physical evidencing11As in (Tassi, 2009) and open-ended storytelling, futures rendered tangible through design contribute to instilling a sense of wonder in people, in shifting their mindset to render them more susceptible to anticipating some of tomorrow’s changes.