Event Quality, Perceived Value, Destination Image, and Behavioral Intention of Sports Events: The Case of the IAAF World Championship, Daegu, 2011

This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value...

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Bibliographic Details
Published inAsia Pacific journal of tourism research Vol. 18; no. 8; pp. 849 - 864
Main Authors Jin, Naehyun (Paul), Lee, Hyuckgi, Lee, Sangmook
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 01.12.2013
Taylor & Francis Ltd
Subjects
behavioral intentions
destination image
event quality
mega-sport event
perceived value
Perceptions
sports tourism
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Summary:This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2012.711336