Don't say failed innovation, say failed implementation! The unsuccessful implementation of early paywalls and chatbots in the Spanish news market

Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional logics, market conditions and contexts. This paper aims to identify the main non-successful innovations...

Full description

Saved in:
Bibliographic Details
Published inJournal of media business studies Vol. 21; no. 2; pp. 175 - 190
Main Authors Valero-Pastor, José M., De Lara-González, Alicia, García-Avilés, José A., Carvajal, Miguel, Arias Robles, Félix, Mondéjar Aráez, Dámaso
Format Journal Article
LanguageEnglish
Published Routledge 02.04.2024
Subjects
experimentation
failed innovations
institutional logics
Media innovation
organisational culture
trial and error
Online AccessGet full text

Cover

More Information
Summary:Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional logics, market conditions and contexts. This paper aims to identify the main non-successful innovations by Spanish news media over the last decade and to analyse their causes. It is based on interviews with 9 experts, who identified the early implementation of paywalls and chatbots as the most paradigmatic cases among a panel of 20 individuals. This work highlights the immaturity of markets, social contexts, and technological tools as obstacles, and argues that innovation requires a degree of trial and error. This study should be understood as a tentative approach to failure and its causes, which aims to encourage further empirical research.
ISSN:1652-2354
2376-2977
DOI:10.1080/16522354.2024.2306038