Don't say failed innovation, say failed implementation! The unsuccessful implementation of early paywalls and chatbots in the Spanish news market

Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional logics, market conditions and contexts. This paper aims to identify the main non-successful innovations...

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Bibliographic Details
Published inJournal of media business studies Vol. 21; no. 2; pp. 175 - 190
Main Authors Valero-Pastor, José M., De Lara-González, Alicia, García-Avilés, José A., Carvajal, Miguel, Arias Robles, Félix, Mondéjar Aráez, Dámaso
Format Journal Article
LanguageEnglish
Published Routledge 02.04.2024
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Summary:Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional logics, market conditions and contexts. This paper aims to identify the main non-successful innovations by Spanish news media over the last decade and to analyse their causes. It is based on interviews with 9 experts, who identified the early implementation of paywalls and chatbots as the most paradigmatic cases among a panel of 20 individuals. This work highlights the immaturity of markets, social contexts, and technological tools as obstacles, and argues that innovation requires a degree of trial and error. This study should be understood as a tentative approach to failure and its causes, which aims to encourage further empirical research.
ISSN:1652-2354
2376-2977
DOI:10.1080/16522354.2024.2306038