Indicators of strategic intuition for SMEs' entrepreneurs: evidence from Thailand

• Published in: Entrepreneurship and Sustainability Issues Vol. 8; no. 2; pp. 51 - 63
• Main Authors: Aujirapongpan, Somnuk, Songkajorn, Yaninee, Hareebin, Yuttachai, Deelers, Sirichai, Jutidharabongse, Jaturon
• Format: Journal Article
• Language: English
• Published: Vilnius Entrepreneurship and Sustainability Center 01.12.2020
• Subjects: Small & medium sized enterprises-SME; Thailand
• ISSN: 2345-0282; 2345-0282
• DOI: 10.9770/jesi.2020.8.2(3)

The main objective of this research is to study and develop the strategic intuition indicators of small and medium-sized enterprises (SMEs) in Thailand. The results will serve as a guideline for creating a model to develop the strategic intuition capability of entrepreneurs in Thailand in the future. The research studies relevant literature from empirical data and tests the consistency of a linear structural relationship model by using component analysis techniques. A questionnaire was used to collect data from a sample of entrepreneurs who are SMEs from the database of the Thailand Exporter Directory, the Ministry of Commerce. The results showed that the developed strategic intuition model is in harmony with empirical data, with the strategic intuition variables consisting of three main components: (1) Sensing capabilities, (2) Aggressive thinking capabilities, and (3) Strategic decision capabilities, with a positive value. It was also found that in each component of the measurement model, strategic insight had the same straightness, and the variability of the structural confidence values passed the standard criteria.