A Textual Processing Model of Risk Communication Lessons from Typhoon Haiyan

As the world’s urban poor increase in numbers, they become acutely vulnerable to hazards from extreme weather events. On 8 November 2013, Typhoon Haiyan struck the province of Leyte, Philippines, with casualties numbering in the thousands, largely because of the ensuing storm surge that swept the co...

Full description

Saved in:
Bibliographic Details
Published inWeather, climate, and society Vol. 8; no. 4; pp. 447 - 463
Main Authors Lejano, Raul P., Tan, Joyce Melcar, Wilson, A. Meriwether W.
Format Journal Article
LanguageEnglish
Published Boston American Meteorological Society 01.10.2016
Subjects
Adaptation
Casualties
Climate change
Cognition
Collective memory
Communication
Cyclones
Dynamics
Extreme weather
Hazards
Hurricanes
Rain
Risk communication
Storm forecasting
Storm surges
Storms
Tidal waves
Typhoons
Urban poverty
Weather forecasting
Philippines
Online AccessGet full text

Cover

More Information
Summary:As the world’s urban poor increase in numbers, they become acutely vulnerable to hazards from extreme weather events. On 8 November 2013, Typhoon Haiyan struck the province of Leyte, Philippines, with casualties numbering in the thousands, largely because of the ensuing storm surge that swept the coastal communities. This study investigates the role and dynamics of risk communication in these events, specifically examining the organizational processing of text within a complex institutional milieu. The authors show how the risk communication process failed to convey meaningful information about the predicted storm surge, transmitting and retransmitting the same routine text instead of communicating authentic messages in earnest. The key insight is that, rather than focus solely on the verbatim transmission of a scripted text, risk communication needs to employ various modes of translation and feedback signals across organizational and institutional boundaries. Adaptation will require overcoming organizational rigidities in order to craft proportionate responses to extreme weather events that may lie outside personal and institutional memory. Future work should build upon the textual processing approach to risk communication, expanding it into a comprehensive relational model of environmental cognition.
ISSN:1948-8327
1948-8335
DOI:10.1175/WCAS-D-16-0023.1