Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students
Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of “consumer decision-making.” The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Ro...
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Published in | Journal of education (Boston, Mass.) Vol. 203; no. 2; pp. 381 - 389 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Los Angeles, CA
SAGE Publications
01.04.2023
Sage Publications Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of “consumer decision-making.” The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and engaging platform for faculties that can help stimulate learning. With the blend of real-time situations, role-play can serve as a useful tool to fulfill the marketing course’s many learning objectives. Instructors can further use the activity set up in the study on marketing courses in teaching consumer behavior. |
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ISSN: | 0022-0574 2515-5741 |
DOI: | 10.1177/00220574211038691 |