An environmental marketing system - a proposed model based on Indian experience
This paper is based on a study conducted in India on venvironmental marketing practices of Indian companies. The study was set in the backdrop of a new environmental‐friendly culture in India in the early 1990s, primarily due to the complex environmental problems encountered in different parts of th...
Saved in:
Published in | Business strategy and the environment Vol. 17; no. 8; pp. 467 - 479 |
---|---|
Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Chichester, UK
John Wiley & Sons, Ltd
01.12.2008
Wiley Periodicals Inc |
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | This paper is based on a study conducted in India on venvironmental marketing practices of Indian companies. The study was set in the backdrop of a new environmental‐friendly culture in India in the early 1990s, primarily due to the complex environmental problems encountered in different parts of the country. The increased awareness and interest shown by Indian companies in respect of environmental management and marketing was evident in the sharp increase of ISO14001 certified companies in the country. However, an important question at this context was how effectively Indian companies were practicing environmental marketing for the benefit of their customers and other stakeholders. The present paper is an attempt to trace the extent and nature of environmental marketing practice in india and to propose a model for guiding the practice. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment. |
---|---|
Bibliography: | istex:1CC11CD9576A01176C153515ABE4493C27E4A183 ark:/67375/WNG-42Z5T3XQ-0 ArticleID:BSE586 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0964-4733 1099-0836 |
DOI: | 10.1002/bse.586 |