Tourism policy: a midsummer night's dream?

The changing nature of the tourism industry, with its move away from mass tourism towards greater market segmentation, use of new technologies, differentiation of the product and adoption of new management styles, demands a change in the substance of governments' tourism policies. This article...

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Bibliographic Details
Published inTourism management (1982) Vol. 17; no. 6; pp. 405 - 412
Main Author Fayos-Solá, Eduardo
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 1996
Subjects
competitiveness
efficiency
government
public-private partnerships
quality
tourism policy
competitiveness
efficiency
government
tourism policy
public-private partnerships
quality
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Summary:The changing nature of the tourism industry, with its move away from mass tourism towards greater market segmentation, use of new technologies, differentiation of the product and adoption of new management styles, demands a change in the substance of governments' tourism policies. This article reviews the development of tourism policy from pure promotion to product development to the current goal of maintaining competitiveness. It argues for a more balanced partnership between private, public and voluntary sectors and discusses various national plans that may serve as a model for future policy making. The trend in some quarters towards privatization of policy programmes is considered unsustainable.
ISSN:0261-5177
1879-3193
DOI:10.1016/0261-5177(96)00061-1