Experimental Operationalizations of Anthropomorphism in HCI Contexts: A Scoping Review

Anthropomorphism of computerized agents, avatars, and technologies has been the focus of a large body of research in human-computer interaction (HCI). Yet, operational definitions of anthropomorphism vary greatly, creating the potential for error when broad theoretical conclusions are drawn from ope...

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Bibliographic Details
Published inCommunication reports (Pullman, Wash.) Vol. 35; no. 3; pp. 173 - 189
Main Author Frazer, Rebecca
Format Journal Article
LanguageEnglish
Published Salt Lake City Routledge 02.09.2022
Taylor & Francis Ltd
Subjects
Anthropomorphism
experiments
human-computer interaction
technology
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Summary:Anthropomorphism of computerized agents, avatars, and technologies has been the focus of a large body of research in human-computer interaction (HCI). Yet, operational definitions of anthropomorphism vary greatly, creating the potential for error when broad theoretical conclusions are drawn from operationalizations lacking in content validity. This scoping review aimed to identify and categorize the range of operationalizations of anthropomorphism in experimental studies of computerized agents, avatars, and technologies, adding needed clarity to a diverse area of inquiry. Using five selection criteria, this review categorized the operationalization(s) of anthropomorphism in 31 experiment-based articles published in academic research journals. Results showed a heavy dominance of manipulations of physical appearance as operationalizations of anthropomorphism, which thretens content validity and raises questions about the understanding of anthropomorphism in HCI.
ISSN:0893-4215
1745-1043
DOI:10.1080/08934215.2022.2108472