Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

This research proposes a framework to explore green consumption behavior from the perspective of the anxiety of death and individual social responsibility. Research data are collected from a sample of 280 consumers in Taipei, Taiwan. The findings reveal that consumers' anxiety of death affects...

Full description

Saved in:
Bibliographic Details
Published inJournal of consumer behaviour Vol. 17; no. 5; pp. 477 - 490
Main Authors Rahimah, Anni, Khalil, Shadab, Cheng, Julian Ming‐Sung, Tran, Mai Dong, Panwar, Vinod
Format Journal Article
LanguageEnglish
Published London Wiley Subscription Services, Inc 01.09.2018
Subjects
Anxiety
Attitudes
Consumers
Consumption
Death & dying
Death anxiety
Environmental behaviour
Social anxiety
Social responsibility
Online AccessGet full text

Cover

More Information
Summary:This research proposes a framework to explore green consumption behavior from the perspective of the anxiety of death and individual social responsibility. Research data are collected from a sample of 280 consumers in Taipei, Taiwan. The findings reveal that consumers' anxiety of death affects consumers' green purchase attitude and then ultimately green purchase intention through the mediating variables of environmental concern and pro‐environmental behavior. On a similar line, individual social responsibility is found to act as a precursor in increasing consumer's concern for the environment and, eventually, green purchase attitude and intention. Mastery is found to invigorate the effect of death anxiety on green concern and pro‐environmental behavior, while it enervates the relationship between individual social responsibility and environmental concern.
ISSN:1472-0817
1479-1838
DOI:10.1002/cb.1733