Utilization of new technologies: organizational adaptation to business environments

The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. T...

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 35; no. 2; pp. 259 - 269
Main Authors Kim, Namwoon, Pae, Jae H
Format Journal Article
LanguageEnglish
Published New York Springer Nature B.V 01.06.2007
Subjects
Adaptation
Competition
Customer relationship management
Innovations
Marketing
Purchasing
Software
Studies
Suppliers
Technology
Hong Kong China
China
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Summary:The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm.[PUBLICATION ABSTRACT]
ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-007-0032-6