The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat Visitors

This study proposed a conceptual model to examine how customers' perceptions of the quality of experiences influence perceived value, water park image, customer satisfaction and behavioral intentions for first‐time and repeat customers of the water park of the tourism industry. This study finds...

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Bibliographic Details
Published inThe international journal of tourism research Vol. 17; no. 1; pp. 82 - 95
Main Authors Jin, Naehyun (Paul), Lee, Sangmook, Lee, Hyuckgi
Format Journal Article
LanguageEnglish
Published Bognor Regis Blackwell Publishing Ltd 01.01.2015
Wiley Periodicals Inc
Subjects
Amusement parks
Consumer behavior
Customer satisfaction
Experience quality
Perceived value
Perceptions
Quality of service
Studies
Tourism
Water park
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Summary:This study proposed a conceptual model to examine how customers' perceptions of the quality of experiences influence perceived value, water park image, customer satisfaction and behavioral intentions for first‐time and repeat customers of the water park of the tourism industry. This study finds that the quality of participants' experiences significantly affects perceived value, water park image and customer satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. Finally, the impacts on customer satisfaction of experience quality and water park image significantly differ between first‐time and repeat customers. Copyright © 2013 John Wiley & Sons, Ltd.
Bibliography:istex:E048F6D25D501B21A3F1BBB047DB24706D265846
ArticleID:JTR1968
ark:/67375/WNG-85VT92JT-9
The two authors (Naehyun (Paul) Jin and Sangmook Lee) have contributed equal work on this paper.
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.1968