Exploring influential social cognitive determinants of social media use

•We explore antecedents of social media use behavior.•Habit strength was found to be the sole antecedent of social media use.•Individuals’ deficient self-regulation largely determines habit strengths.•Past social media usage experiences also determines habit strengths. This study explored relationsh...

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Bibliographic Details
Published inComputers in human behavior Vol. 36; pp. 48 - 55
Main Authors Khang, Hyoungkoo, Han, Eun-Kyoung, Ki, Eyun-Jung
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.07.2014
Subjects
Automaticity
Computer simulation
Determinants
Digital media
Habit
Habits
Human behavior
Mathematical models
Social cognitive theory
Social media
Social networks
Sole
Habit
Automaticity
Social cognitive theory
Social media
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Summary:•We explore antecedents of social media use behavior.•Habit strength was found to be the sole antecedent of social media use.•Individuals’ deficient self-regulation largely determines habit strengths.•Past social media usage experiences also determines habit strengths. This study explored relationships between social cognitive determinants and examined their associations with social media usage. Overall, the model exhibits a goodness-of-fit and secures generalizability. In examining the social cognitive determinants of social media usage, habit strength was found, with statistical significance, to be the sole and immediate antecedent of social media use. Discussion and implications are further offered.
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ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2014.03.038