Applying an Attribution-Based View of Reputation to Examine Firm Responses to Government Product Ratings

This study examines how reputation predicts variability in firm political responses to government product ratings. Longitudinal examination of nine automobile manufacturers during National Highway Traffic and Safety Administration crash tests reveals several important findings regarding how reputati...

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Bibliographic Details
Published inCorporate reputation review Vol. 19; no. 1; pp. 59 - 76
Main Authors Cavazos, David Eduardo, Rutherford, Matthew A, Patterson, Karen
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan UK 01.02.2016
Palgrave Macmillan
Subjects
Automobile industry
Business and Management
Corporate Communication/Public Relations
Government agencies
Management
Marketing
Original Article
Politics
Product testing
Ratings & rankings
Reputations
Responses
Stakeholders
Studies
product reputation
regulation
corporate reputation
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Summary:This study examines how reputation predicts variability in firm political responses to government product ratings. Longitudinal examination of nine automobile manufacturers during National Highway Traffic and Safety Administration crash tests reveals several important findings regarding how reputation is associated with firm responses to product ratings. In particular, high reputation firms implement fewer political responses to ratings declines of high-reputation products while implementing more political responses to ratings declines of low-reputation products. Results suggest that reputation at both the product and firm-levels interact to predict how firms respond to reputation-damaging events such as declining product-safety ratings.
ISSN:1363-3589
1479-1889
DOI:10.1057/crr.2015.26