Communication practice as corporate business performance: an empirical approach

• Published in: Corporate communications Vol. 3; no. 4; pp. 123 - 128
• Main Authors: Harrop, Brian, Varey, Richard J.
• Format: Journal Article
• Language: English
• Published: Bradford MCB UP Ltd 01.04.1998; Emerald Group Publishing Limited
• Subjects: Business communications; Communication; Communications; Companies; Core competences; Core competencies; Corporate image; Corporate objectives; Corporate profits; Customers; Influence; Information communication; Manycompanies; Mass media; Organizational behavior; Organizational performance; Performance management; Productivity; Profitability; Profits; Public relations; Stockholders; Studies; United Kingdom > UK; Communications; Mass media; Organizational performance; Core competences
• ISSN: 1356-3289; 1758-6046
• DOI: 10.1108/eb046563

An eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this including Northampton Healthcare NHS Trust and the American Electric Power system. Comments are presented in relation to a number of organisations including General Motors, The Inland Revenue and Shell UK. Concludes that communication is a core competence activity in performance management.