marketing concept applied to an education program

Extract: Methodology for applying the market concept to an education program is described. The project had three major components: environmental assessment, internal analysis of market data, and special studies. Data were collected from 612 students, and recommendations were proposed as the basis fo...

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Bibliographic Details
Published inJournal of the American Dietetic Association Vol. 84; no. 9; pp. 1031 - 1034
Main Authors Parks, Sara C, Moody, Debra L, Barbrow, Ellen P
Format Journal Article
LanguageEnglish
Published United States 01.09.1984
Subjects
Adolescent
Adult
Aged
analytical methods
Data Collection
Demography
Dietetics - education
Economic Competition
education
education programs
Female
Humans
Male
marketing
Middle Aged
Schools, Health Occupations - economics
statistical analysis
United States
United States
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Summary:Extract: Methodology for applying the market concept to an education program is described. The project had three major components: environmental assessment, internal analysis of market data, and special studies. Data were collected from 612 students, and recommendations were proposed as the basis for developing the program's marketing plan. Implications for use of the methodology by facility-based and private practice professionals are suggested. (Author)
ISSN:0002-8223
1878-3570
DOI:10.1016/S0002-8223(21)08301-2