International marketing and electronic government sources: a collaborative research strategy workshop

Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe an international marketing workshop,...

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Bibliographic Details
Published inReference services review Vol. 29; no. 2; pp. 157 - 165
Main Authors Tims, Betty J., Judd, Vaughan C.
Format Journal Article
LanguageEnglish
Published Bradford MCB UP Ltd 01.06.2001
Emerald Group Publishing Limited
Subjects
Auburn University Montgomery, Alabama
Cooperation
Electronic media
Faculty University libraries
Government
Government information
International
International aspects
Learning
Librarians
Libraries
Library staff
Marketing
With
Workshops
Learning
Market research
Government libraries
International marketing
Academic libraries
Librarians
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Summary:Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe an international marketing workshop, the sources described and the types of questions raised in the workshop can be helpful to busy reference librarians. This paper describes four US government sources that are available in electronic format. Using these electronic sources, librarians can quickly answer a variety of questions, or show patrons how they can find information free of charge.
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ISSN:0090-7324
2054-1716
DOI:10.1108/00907320110394227