Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 333 students from two US universities. Results showed that social participation was significantly related to store patron...

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Bibliographic Details
Published inThe International review of retail, distribution and consumer research Vol. 14; no. 4; pp. 389 - 406
Main Authors McKinney, Letecia N., Legette-Traylor, Dana, Kincade, Doris H., Holloman, Lillian O.
Format Journal Article
LanguageEnglish
Published London Taylor & Francis 01.10.2004
Taylor & Francis Ltd
Subjects
African Americans
Black College Consumers
Blacks
Buying Behaviour
Clothes
Clothing Buying
College students
Consumer behavior
Consumer Behaviour
Consumers
Discriminant analysis
Distribution
Patronage
Retail stores
Retail trade
Social impact
Social Influence Factors
United States > US
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Summary:The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 333 students from two US universities. Results showed that social participation was significantly related to store patronage. No difference was found in patronage behaviour for the variables of reference group, social involvement, fashion involvement, clothing benefits sought, and social environment. In addition, social involvement, fashion involvement and clothing benefits sought were significantly related to time/frequency of clothing purchases. Results suggest implications for future research and retail stores.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0959-3969
1466-4402
DOI:10.1080/0959396042000260861