Customer behaviour for telecommunication service provider

Nowadays, telecommunication business is in maturity phase. Meanwhile, Indonesia is open market to telecommunication service provider. Indonesia has many telecommunication provider companies. The competition makes service provider compete to acquire customer. Learning customer behavior is one way to...

Full description

Saved in:
Bibliographic Details
Published inJournal of physics. Conference series Vol. 1116; no. 2; pp. 22015 - 22023
Main Authors Hidayati, J, Ginting, L, Nasution, H
Format Journal Article
LanguageEnglish
Published Bristol IOP Publishing 01.12.2018
Subjects
Customer services
Customers
Indonesia
Online AccessGet full text

Cover

More Information
Summary:Nowadays, telecommunication business is in maturity phase. Meanwhile, Indonesia is open market to telecommunication service provider. Indonesia has many telecommunication provider companies. The competition makes service provider compete to acquire customer. Learning customer behavior is one way to acquire customer. By knowing customer behavior, company can know formulate product or service that offered. This study used statistic approach which is conducted in Medan, North Sumatera. The result of this paper show that brand, network and distribution have significant relation to customer preference while choose service provider. Tariff, promotion and relation have not significant effect to customer behavior while choose service provider. This paper to know customer behavior intention while choose telecommunication service provider.
ISSN:1742-6588
1742-6596
DOI:10.1088/1742-6596/1116/2/022015