Perceived External Prestige and Employee Outcomes: Mediation Effect of Organizational Identification

• Published in: Corporate reputation review Vol. 16; no. 3; pp. 220 - 233
• Main Author: Mishra, Sushanta Kumar
• Format: Journal Article
• Language: English
• Published: London Palgrave Macmillan UK 01.09.2013; Palgrave Macmillan
• Subjects: Behavior; Business and Management; Corporate Communication/Public Relations; Corporate image; Employee morale; Employee problems; Employee turnover; Employees; Health care industry; Human resource management; Hypotheses; Identification; Management; Marketing; Organization theory; Original Article; Perceptions; Psychological aspects; Self esteem; Self image; Statistical analysis; Studies; Turnover; United States > US; perceived external prestige; organizational identification; turnover intention; emotional exhaustion; medical sales employees
• ISSN: 1363-3589; 1479-1889
• DOI: 10.1057/crr.2013.9

The study investigates the linkage of perceived external prestige with emotional exhaustion and turnover intention. On the basis of a sample of 484 medical sales employees, the present study found support for the assertion that employees’ perception about the external prestige of their organization is negatively related to both emotional exhaustion and turnover intention. The finding indicated a partial mediation effect of organizational identification on the relationship between perceived external prestige and turnover intention. However, there was a complete mediation effect of organizational identification on the relationship between perceived external prestige and emotional exhaustion. The study argues that organizations need to focus their external prestige toward their employees. The study adds to the existing literature by explaining the path in which perceived external prestige influences employees’ emotional exhaustion and turnover intention.