Determining Content Power Users in a Blog Network: An Approach and Its Applications

In a blog network, there are special users who induce other users to actively utilize blogs. Identifying such influential users is important when establishing business policy and business models for the blog network. This paper defines the users whose contents exhibit significant influence over othe...

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Published inIEEE transactions on systems, man and cybernetics. Part A, Systems and humans Vol. 41; no. 5; pp. 853 - 862
Main Authors Lim, Seung-Hwan, Kim, Sang-Wook, Park, Sunju, Lee, Joon Ho
Format Journal Article
LanguageEnglish
Published IEEE 01.09.2011
Subjects
Blog network
Blogs
Business
business models
Central processing units
Computational modeling
content power users (CPUs)
Cybernetics
Dynamics
History
Human
Humans
Mathematical models
Network topology
Networks
Policies
power users
Social network services
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Summary:In a blog network, there are special users who induce other users to actively utilize blogs. Identifying such influential users is important when establishing business policy and business models for the blog network. This paper defines the users whose contents exhibit significant influence over other users as content power users (CPUs) and proposes a method of identifying them. We analyze the performance of the proposed method by applying it to an actual blog network and comparing its results with those of preexisting methods for determining power users. The experimental results demonstrate that the definition of CPUs is adequate to address the dynamic nature of the blogosphere and the main concerns of the blog industry. We also discuss the business models based on CPUs that could be used to stimulate user activities in a blog network.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
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ISSN:1083-4427
1558-2426
DOI:10.1109/TSMCA.2011.2157130