Environmental proactivity, competitive strategy, and market performance: The mediating role of environmental reputation
This article examines the impact of small and medium‐sized enterprises' (SMEs) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environme...
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Published in | Business strategy and the environment Vol. 30; no. 4; pp. 2008 - 2020 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Chichester
Wiley Periodicals Inc
01.05.2021
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Subjects | |
Online Access | Get full text |
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Summary: | This article examines the impact of small and medium‐sized enterprises' (SMEs) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation‐market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low‐cost and integrated strategies. Our study offers several theoretical and practical implications. |
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Bibliography: | Funding information University of Economics Ho Chi Minh City |
ISSN: | 0964-4733 1099-0836 |
DOI: | 10.1002/bse.2729 |