Evaluating travel website motivational communication using a structural equation modelling approach

This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensions  —  funct...

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Bibliographic Details
Published inThe international journal of tourism research Vol. 12; no. 6; pp. 787 - 802
Main Authors Kah, Junghye A., Lee, Choong-Ki, Chung, Namho
Format Journal Article
LanguageEnglish
Published Chichester, UK John Wiley & Sons, Ltd 01.11.2010
Wiley Periodicals Inc
Subjects
aesthetic
Communication
experiential
functional
hedonic
innovation
Motivation
online information value
sign
Studies
Tourism
Travel
travel motivation
Websites
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ISSN1099-2340
1522-1970
DOI10.1002/jtr.796

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Summary:This study examines online information value structure and its motivational communication competence using the motivational language theory (MLT). MLT explains how communication acts directed by managers to employees generate a greater motivation for work. Five information value dimensions  —  functional, hedonic, innovation, aesthetic and sign  —  were identified through literature on the subject of MLT and applied to online information. This study confirmed the multidimensionality of online information and proposed four online information dimensions: experiential (hedonic–innovation), sign, functional and aesthetic. The findings also suggested that experiential (hedonic–innovation) and functional information values have significant effects for travel motivation, including exploration, family togetherness, novelty, escape and socialisation. Copyright © 2010 John Wiley & Sons, Ltd.
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ArticleID:JTR796
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.796