The contradiction between self-protection and self-presentation on knowledge sharing behavior

• Published in: Computers in human behavior Vol. 76; pp. 406 - 416
• Main Authors: Ortiz, Jaime, Chang, Shu-Hao, Chih, Wen-Hai, Wang, Chia-Hao
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.11.2017; Elsevier Science Ltd
• Subjects: Bonding; Bridging; Credibility; Cybersecurity; Data collection; Effects; Information security awareness; Knowledge sharing; Knowledge-sharing behavior; Self-presentation perspective; Self-protection perspective; Social capital; Information security awareness; Self-protection perspective; Self-presentation perspective; Knowledge-sharing behavior; Social capital
• ISSN: 0747-5632; 1873-7692
• DOI: 10.1016/j.chb.2017.07.031

This study decomposes information security awareness (ISA) into general information security awareness (GISA) and information security policy awareness (ISPA), to explore how these factors affect knowledge-sharing behavior. It also investigates the effects of threat appraisal and source credibility on knowledge-sharing behavior from self-protection and self-presentation perspectives. This study adopted an online questionnaire through mySurvey for data collection. This research collected and analyzed 598 valid responses by using a structural equation modeling to validate the research hypotheses. The results indicate that GISA and ISPA have significant positive effects on threat appraisal. Whereas ISPA has a significant positive effect on knowledge-sharing behavior, GISA does not. With regard to social ties, bonding social capital and bridging social capital have significant positive effects on both source credibility and knowledge-sharing behavior. Threat appraisal has a significant negative effect, and source credibility has a significant positive effect, on knowledge-sharing behavior. In addition, threat appraisal and source credibility exert partial mediation effects on ISPA, bonding social capital, bridging social capital, and knowledge-sharing behavior. •GISA and ISPA have significant effects on threat appraisal.•Bonding/bridging social capital have significant effects on source credibility.•ISPA has a significant effect on knowledge-sharing behavior.•Threat appraisal and source credibility have significant effects on knowledge-sharing behavior.•Bonding/bridging social capital have significant effects on knowledge-sharing behavior.