Antecedents of Tourists’ Loyalty to Mauritius The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction

This article evaluates a theoretical model based on hypothesized relationships among four constructs, namely, destination image, place attachment, personal involvement, and visitors’ satisfaction as antecedents of loyalty. These relationships are explored for a sample of 705 international visitors s...

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Bibliographic Details
Published inJournal of travel research Vol. 51; no. 3; pp. 342 - 356
Main Authors Prayag, Girish, Ryan, Chris
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.05.2012
SAGE PUBLICATIONS, INC
Subjects
Attachment
Brand image
Brand loyalty
Construction
Customer satisfaction
Dimensional measurements
Discriminant analysis
Factor analysis
Hotels
Islands
Mauritius
Studies
Tourism
Mauritius
destination image
personal involvement
satisfaction
Mauritius
place attachment
loyalty
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Summary:This article evaluates a theoretical model based on hypothesized relationships among four constructs, namely, destination image, place attachment, personal involvement, and visitors’ satisfaction as antecedents of loyalty. These relationships are explored for a sample of 705 international visitors staying in hotels on the island of Mauritius. Confirmatory factor analysis is used initially to ascertain the dimensions of the various constructs but also to assess the convergent and discriminant validity of the measurement items. The structural model indicates that destination image, personal involvement and place attachment are antecedents of visitors’ loyalty but this relationship is mediated by satisfaction levels. The findings offer important implications for tourism theory and practice.
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ISSN:0047-2875
1552-6763
DOI:10.1177/0047287511410321