Machine learning based aspect level sentiment analysis for Amazon products

• Published in: Spatial information research (Online) Vol. 28; no. 5; pp. 601 - 607
• Main Authors: Nandal, Neha, Tanwar, Rohit, Pruthi, Jyoti
• Format: Journal Article
• Language: English
• Published: Singapore Springer Singapore 01.10.2020; 대한공간정보학회
• Subjects: Database Management; Earth and Environmental Science; Geographical Information Systems/Cartography; Geography; Remote Sensing/Photogrammetry; 공학일반; Support vector machines; API crawler; Sentiment analysis; Bipolar words; Aspects; Machine learning
• ISSN: 2366-3286; 2366-3294
• DOI: 10.1007/s41324-020-00320-2

The field of sentiment analysis is widely utilized for analyzing the text data and then extracting the sentiment component out of that. The online commercial websites generates a huge amount of textual data via customer’s reviews, comments, feedbacks and tweets every day. Aspect level analysis of this data provides a great help to retailers in better understanding of customer’s expectations and then shaping their policies accordingly. However, a number of algorithms are existing these days to do aspect level sentiment detection on specified domains, but a few consider bipolar words (words which changes polarity according to context) while doing analyses. In this paper, a novel approach has been presented that utilize aspect level sentiment detection, which focuses on the features of the item. The work has been implemented and tested on Amazon customer reviews (crawled data) where aspect terms are identified first for each review. The system performs pre-processing operations like stemming, tokenization, casing, stop-word removal on the dataset to extract meaningful information and finally gives a rank for its classification in negativity or positivity.