Reputation, Game Theory and Entrepreneurial Sustainability

This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner's dilemma sch...

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Bibliographic Details
Published inSustainability Vol. 8; no. 11; p. 1196
Main Authors Pineiro-Chousa, Juan, Vizcaíno-González, Marcos, López-Cabarcos, M.
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 19.11.2016
Subjects
Competitive advantage
Entrepreneurs
Game theory
Intelligence
Reputation management
Social responsibility
Sustainability
Spain
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Summary:This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner's dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator's dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities.
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ISSN:2071-1050
2071-1050
DOI:10.3390/su8111196