Intention to Use Mobile Commerce Evidence From Emerging Economies

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy thei...

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Published inInternational journal of enterprise information systems Vol. 16; no. 1; pp. 1 - 30
Main Authors Bui, Nhuong, Pham, Long, Williamson, Stan, Mohebbi, Cyrus, Le, Hanh
Format Journal Article
LanguageEnglish
Published Hershey IGI Global 01.01.2020
Subjects
Business competition
Customers
Developing countries
Economic aspects
Economic development
Electronic commerce
Emerging markets
Enterprisewide computing
Information systems
Infrastructure
Internet
LDCs
Mobile commerce
Social networks
Technology application
Telecommunication systems
Wireless networks
Vietnam
China
Malaysia
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Summary:With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.
ISSN:1548-1115
1548-1123
DOI:10.4018/IJEIS.2020010101