Webinar satisfaction factors in the stories of participants

The purpose of this study was to explore the factors that affect participants' webinar satisfaction, with special emphasis on the dissatisfaction factors. The method of empathy‐based stories was chosen for the research due to its potential to eliminate bias from other qualitative methods. The r...

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Bibliographic Details
Published inInternational journal of training and development Vol. 26; no. 3; pp. 531 - 555
Main Author Radoslaw, Czahajda
Format Journal Article
LanguageEnglish
Published Oxford Wiley 01.09.2022
Blackwell Publishing Ltd
Subjects
Course Content
Participant Satisfaction
Seminars
Student Satisfaction
Time Factors (Learning)
Training
Web Based Instruction
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Summary:The purpose of this study was to explore the factors that affect participants' webinar satisfaction, with special emphasis on the dissatisfaction factors. The method of empathy‐based stories was chosen for the research due to its potential to eliminate bias from other qualitative methods. The research collected 280 different factors potentially impacting training satisfaction. Some of them had not been raised in subject literature before. In contrast to previous studies, this research concluded that the length of the webinar and finding it interesting might not be critical from the participants' point of view. Moreover, participants of the study valued the depth of content more than breadth. The research also discovered a potentially disregarded important satisfaction factor of webinar description, shaping participants' expectations.
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ISSN:1360-3736
1468-2419
DOI:10.1111/ijtd.12275