The relationship between social odour awareness and emotional contagion susceptibility in females

• Published in: Perception (London) Vol. 53; no. 10; pp. 704 - 715
• Main Authors: Freemantle, Alexander W.J., Stafford, Lorenzo Dante
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.10.2024
• Subjects: Adolescent; Adult; Awareness - physiology; Emotions - physiology; Female; Humans; Middle Aged; Odorants; Olfactory Perception - physiology; Reproducibility of Results; Social Perception; Young Adult; odour awareness; social odours; emotional contagion; smell
• ISSN: 0301-0066; 1468-4233; 1468-4233
• DOI: 10.1177/03010066241270209

Previous research has shown a strong link between our sense of smell and emotion. More recently, the importance we attach to olfaction has been found to relate to our susceptibility to ‘catch’ the emotions of others. We explore this further by examining the relation between a newly developed measure of olfaction (social odour scale, SOS), which measures awareness of social odours, and emotional contagion susceptibility in female participants. The study therefore aimed to test the strength of this relationship and also help validate the English language version of the SOS. Female (n = 148) participants completed an online study that measured odour awareness [SOS; important of odour questionnaire, IOQ] and emotional contagion (EC). We found that the English version of the SOS yielded high reliability and supported the previous factor structure of the scale; additionally, we demonstrated a strong association between the SOS and IOQ which provides criterion validity for its usage. The study also revealed that whilst both the SOS and IOQ were positively associated with EC, the SOS was the more accurate predictor. These findings provide further validation for the use of the SOS and suggest that our subjective awareness of olfaction, especially concerning ‘social odours’ is an accurate predictor of emotional contagion.