What we feel and why we buy: the influence of emotions on consumer decision-making
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Published in | Current opinion in psychology Vol. 10; pp. 166 - 170 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
01.08.2016
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Online Access | Get full text |
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ISSN: | 2352-250X 2352-250X |
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DOI: | 10.1016/j.copsyc.2016.01.009 |