'Qualitative' and 'quantitative' methods and approaches across subject fields: implications for research values, assumptions, and practices

• Published in: Quality & quantity Vol. 58; no. 3; pp. 2357 - 2387
• Main Authors: Pilcher, Nick, Cortazzi, Martin
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer Netherlands 01.06.2024; Springer; Springer Nature B.V
• Subjects: Analysis; Human-computer interaction; Methodology of the Social Sciences; Methods; Research methodology; Researchers; Social Sciences; Surveys; Textbooks; Assumptions; Disciplines; Quantitative; Qualitative; Semi-structured interviews
• ISSN: 0033-5177; 1573-7845
• DOI: 10.1007/s11135-023-01734-4

There is considerable literature showing the complexity, connectivity and blurring of 'qualitative' and 'quantitative' methods in research. Yet these concepts are often represented in a binary way as independent dichotomous categories. This is evident in many key textbooks which are used in research methods courses to guide students and newer researchers in their research training. This paper analyses such textbook representations of 'qualitative' and 'quantitative' in 25 key resources published in English (supported by an outline survey of 23 textbooks written in German, Spanish and French). We then compare these with the perceptions, gathered through semi-structured interviews, of university researchers (n = 31) who work in a wide range of arts and science disciplines. The analysis of what the textbooks say compared to what the participants report they do in their practice shows some common features, as might be assumed, but there are significant contrasts and contradictions. The differences tend to align with some other recent literature to underline the complexity and connectivity associated with the terms. We suggest ways in which future research methods courses and newer researchers could question and positively deconstruct such binary representations in order to free up directions for research in practice, so that investigations can use both quantitative or qualitative approaches in more nuanced practices that are appropriate to the specific field and given context of investigations.