Continuous Hospitality with Social Robots at a hotel
Social robots are being increasingly employed in service encounters at hotels. This study explored the possibility that social robots can engage in heartwarming interactions with hotel customers. A collaboration design known as ‘Continuous Hospitality with Social Robots’, in which social robots comp...
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Published in | SN applied sciences Vol. 2; no. 3; p. 452 |
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Main Authors | , , , , , |
Format | Journal Article |
Language | English |
Published |
Cham
Springer International Publishing
01.03.2020
Springer Nature B.V |
Subjects | |
Online Access | Get full text |
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Summary: | Social robots are being increasingly employed in service encounters at hotels. This study explored the possibility that social robots can engage in heartwarming interactions with hotel customers. A collaboration design known as ‘Continuous Hospitality with Social Robots’, in which social robots compensate for gaps in hospitality through heartwarming interaction, was evaluated. A field test was conducted in which social robots engaged in heartwarming interaction with customers in a public area of a hotel and then collected customers’ impressions of the social robots and overall service via a questionnaire and an interview. The results demonstrate social robots’ potential for engaging in heartwarming interactions that enhance overall customer satisfaction through the use of the ‘Continuous Hospitality with Social Robots’ collaboration design. An exploratory analysis suggests that the perceived impressions of the interaction with social robots are influenced by customer gender and the duration of interactions. Furthermore, the results suggest that social robots could be utilized in other roles at hotels, namely effective advertisement through heartwarming interaction and mental support for employees who do not interact with customers. |
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Bibliography: | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
ISSN: | 2523-3963 2523-3971 |
DOI: | 10.1007/s42452-020-2192-7 |