The global and the local in sports technology

The present article analyses the effects of globalization and the influence of local cultures on the development and use of sports technologies, such as, for example, sailing boats, bicycles, skis, etc., and on market expansion in the commercialization of sports products. It is pointed out that only...

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Bibliographic Details
Published inEuropean Journal for Sport and Society Vol. 7; no. 3-4; pp. 195 - 207
Main Author Heinemann, Klaus
Format Journal Article
LanguageEnglish
Published Routledge 01.01.2010
Subjects
globalization
local cultures
societal development
sports technology
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Summary:The present article analyses the effects of globalization and the influence of local cultures on the development and use of sports technologies, such as, for example, sailing boats, bicycles, skis, etc., and on market expansion in the commercialization of sports products. It is pointed out that only when there is a profound differentiation in a specific sports technology can the diversity of global and local effects become visible. Against the thesis of a world standardization of uniform goods and services and, therefore, of an evening up in the practice of sports, is the fact that with technological development the "degrees of liberty" increase enormously, opening up a practically inexhaustible space for individualization and adaptation to local cultures.
ISSN:1613-8171
2380-5919
DOI:10.1080/16138171.2010.11687857