The process of developing a content analysis study to evaluate the quality of breastfeeding information on the Internet-based media

The Internet offers a powerful network of information on breastfeeding that is used by doctors, patients, and scientists. The objective of this study is to describe the process of development of a data extraction tool to evaluate the content and quality of breastfeeding information on the Internet....

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Bibliographic Details
Published inMethodological innovations Vol. 12; no. 2
Main Authors Monteiro, Juliana Cristina dos Santos, Richter, Solina
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.05.2019
Sage Publications Ltd
SAGE Publishing
Subjects
Breastfeeding & lactation
Content analysis
Extraction
Internet
Modularity
Sampling
Websites
communications media
maternal health
Internet
content analysis
Breastfeeding
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Summary:The Internet offers a powerful network of information on breastfeeding that is used by doctors, patients, and scientists. The objective of this study is to describe the process of development of a data extraction tool to evaluate the content and quality of breastfeeding information on the Internet. Using a descriptive study method, we examined Internet pages to determine which variables needed to be measured in order to develop the data extraction tool. A purposive sampling of websites was selected to pilot test this tool. The developed data extraction tool has a descriptive structure to characterize websites and text pages. Using the developed tool, we can assess whether the information on text pages is supportive of breastfeeding and whether other strategies that protect breastfeeding are followed. The developed data extraction tool is a useful instrument that can assist researchers in evaluating the quality of information posted on the Internet related to breastfeeding.
ISSN:2059-7991
2059-7991
DOI:10.1177/2059799119863286