The CAGE around cyberspace? How digital innovations internationalize in a virtual world

This paper analyzes some salient factors affecting the internationalization speed of digital innovations by tracking international penetrations of 127 apps at Apple's app store. Although apps are globally available via online platforms, their international penetration is still subject to cultur...

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Bibliographic Details
Published inJournal of business venturing Vol. 35; no. 1; p. 105892
Main Authors Shaheer, Noman Ahmed, Li, Sali
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.01.2020
Subjects
Demand-side perspective
Digital entrepreneurship
Digital innovations
International entrepreneurship
Mobile apps
User engagement
Value co-creation
Digital innovations
Demand-side perspective
Mobile apps
Value co-creation
Digital entrepreneurship
International entrepreneurship
User engagement
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Summary:This paper analyzes some salient factors affecting the internationalization speed of digital innovations by tracking international penetrations of 127 apps at Apple's app store. Although apps are globally available via online platforms, their international penetration is still subject to cultural, administrative, geographic, and economic (CAGE) distances that act as user adoption barriers to impede app internationalization. App developers may overcome these barriers by employing the demand-side strategies of engaging users in value co-creation. We contribute to an improved understanding of internationalization process in a digital context and also extend demand-side perspective to inform international entrepreneurship research. •Cross-national distance impedes app internationalization even in cyberspace.•App developers may partly overcome distance by engaging users in value co-creation.
ISSN:0883-9026
1873-2003
DOI:10.1016/j.jbusvent.2018.08.002